Challenges

How can we activate Warren Street and encourage the many visitors to Warren street station to turn right into Fitzrovia and discover the fantastic people, services and experiences that live there.

Solution

We conceived a Rabbit’s Warren as a metaphor for Fitzrovia, ‘a fantastic network of wonderful things to discover but completely hidden to those that don’t know about it’, and created ‘Rabbit Warren Street’.

Client: The Fitzrovia Partnership

Location: Fitzrovia London

Sector: Public Art and Urban Activation

2024