22 Rathbone Street
Rathbone Street, London
able / Bloom Construction / City M&E / SSE joinery
In a competitive aviation landscape, SAAB's need to showcase its rich history, technological advancements, and innovation on social media platforms was paramount. Tasked with this challenge, I took the helm to design and strategize SAAB's social media presence, ensuring that every post, story, and video embodied the brand's ethos.
We focused on capturing SAAB's legacy in aviation, highlighting their modern feats, and presenting a glimpse into the future of air travel. This project demanded a delicate balance of aesthetics, brand alignment, and audience engagement. Through strategic content schedules, engaging visuals, and compelling narratives, we were able to emphasize SAAB's commitment to excellence and innovation, garnering increased attention and solidifying SAAB's position in the digital space.